We provide support to pro-reform political candidates and leaders who are committed to democratic governance, accountability, and transparency.


A democratic recession is sweeping across the African continent. Over the past decade, study after study has clearly shown a significant decline in the respect for civil liberties, political rights and the rule of law. A primary cause of this problem is that pro-reform leaders -- including democratic underdogs -- often lack the support that is required to both get elected and create lasting social change. Similarly, many elected leaders are not receiving the assistance and solidarity that is needed to strengthen their own efforts to promote democratic ideals at home and at the regional level.

Vanguard Africa fills this void and addresses the root causes of Africa’s democratic retreat -- not its symptoms -- by partnering with the region's best, bravest and brightest pro-reform leaders to advance their visions of change. 

Our SolutionS

Vanguard Africa offers a holistic program of support to strengthen the capacity of pro-reform political candidates and elected leaders in Africa. Vanguard Africa's cohesive efforts -- informed by decades of experience working in Africa and other challenging environments across the world -- will address the fundamental obstacle that leaders often face: supplementing their vision and inherent political acumen with the resources, global support, and connections that are required to win at the polls and to effect change. 

Our dedicated and personalized support simply does not exist elsewhere. Several of the services that we can provide include: 

  • Qualitative and Quantitative Research – We run polls and focus groups for candidates to measure existing levels of support that will inform our collective messaging and branding. Clearly demonstrating the existent demand for democracy and ethical leadership -- and highlighting its evident lack of supply -- will help to form the bedrock of our holistic support. 
  • Campaign Branding and Messaging – Insights gathered through research and consultation will be used to develop a compelling narrative for your campaign and accompanying messaging. These cohesive and informed efforts will raise your profile, increase focus on your many strengths and boost your association with pro-reform policies.
  • International Media Support – Access to regional and international media professionals is crucial for pro-reform candidates and leaders, particularly those who operate in highly repressive environments where increased media attention can help to add a vital layer of security. Additionally, a sustained international spotlight on African elections is often missing, allowing abusive leaders and their machinery of repression to thrive in the shadows. Our invaluable media network will counteract these negative trends, leading to your increased influence and notoriety -- both domestically and internationally -- while also positively impacting your fundraising programs by opening up crucial new channels. 
  • Third-Party Channels – Opening lines of communication and building trusted relationships with international NGOs, civil society leaders, influential elected officials and other shareholders in your country's future are often overlooked components. We will partner with these individuals and constituencies to help form a compelling narrative on your candidacy, including an emphasis on the promotion of the rule of law and the need for free and fair election processes. 

At Vanguard Africa, we are here to ensure your long-term success and impact, and given our extensive expertise and unique backgrounds, can also provide a range of other services tailor made to your specific needs. From coalition building to media training and marketing communications to embedded local support, we are here to assist you.

Photo: Flickr/Kabwe

Photo: Flickr/Kabwe


Learn about who we are and why good governance is so vital to ensuring Africa's future.

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